Four rugged explorers brave the elements to conquer the South Pole. As they are about to plant their flag on terra firma, they are interrupted by someone who’s already arrived and been waiting for them–animated character Dora the Explorer. It’s what she does, underscoring the latest chapter in GEICO’s “It’s What You Do” campaign out of The Martin Agency in Richmond, Va. The spot is simply titled "South Pole."
Hungry Man’s Wayne McClammy directed the live action, teaming with the animation/VFX expertise of The Mill, Nickelodeon Creative Advertising and Primal Screen.
CreditsClient GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Wade Alger, Steve Bassett, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Alex Scheer-Payne, producer; Coleman Sweeney, jr. broadcast producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Mino Jarjoura, Nancy Hacohen, exec producers; Brady Vant Hull, UPM/producer; Jewel Estephanos, production supervisor. Editorial Mackenzie Cutler Dave Koza, editor; Patrick Blumer, assistant editor; Sasha Hirschfeld, exec producer; Esme Wright, producer. “Dora” Animation/VFX Nickelodeon Creative Advertising Pete Johnson, sr. VP; Hafeez Saheed, VP/head of production; Katie Gillies, supervising producer; Jamie Edelstein, director, project management. Primal Screen Hunter Matheson, exec producer; Laura Green, producer; Joe Kubesheski, animation director; Ward Jenkins, animation assistant. Animation/VFX The Mill John Leonti, VFX supervisor; Colin Blaney, exec producer; Sumer Zuberi, producer; Ajit Menon, CG lead. Emily Meger, Jimmy Gass, Sean Dooley, CG artists; Randy McEntee, 2D lead; Jamie Beckwith, Franz Brandstaetter, Sabine Janetzka, Udesh Chetty, 2D artists. Post The Mill Fergus McCall, colorist. Music HUM Jeff Koz, president/founder; Debbi Landon, exec producer; Scott Glenn, creative director; Nicolette Kolb, producer; Bruce Gainsford, composer. Audio Post Rainmaker Studios Jeff McManus, engineer/mixer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More