This tongue-in-cheek promo spot done in 1980s’ infomercial style introduces us to the Best of GEICO commercials–a collection seemingly for sale (but not really). A couple takes us down memory lane to such classic past commercials as “Hump Day,” “Caveman” fare and those celebrating roadside squirrels.
While the Best of GEICO videos might not be available for order, they will re-air on TV and online for the next few months while America gets to vote on their favorite. Plus voters also are entered for a chance to appear in an upcoming GEICO commercial.
Steve Miller of Radical directed this contest promo “infomercial” for The Martin Agency.
CreditsClient GEICO Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, executive creative director; Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Kerry Ayers, executive producer; Heather Tanton Collier, content producer; Catherine Kennedy, jr. content producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, line producer. Editorial MackCut Dave Koza, editor; Gina Pagano, editorial producer. VFX, Finishing & Color Running with Scissors Chris Hagan, Flame artist; Sherilyn Martin, producer. Audio Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer. Music APM Stock Tracks
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More