This tongue-in-cheek promo spot done in 1980s’ infomercial style introduces us to the Best of GEICO commercials–a collection seemingly for sale (but not really). A couple takes us down memory lane to such classic past commercials as “Hump Day,” “Caveman” fare and those celebrating roadside squirrels.
While the Best of GEICO videos might not be available for order, they will re-air on TV and online for the next few months while America gets to vote on their favorite. Plus voters also are entered for a chance to appear in an upcoming GEICO commercial.
Steve Miller of Radical directed this contest promo “infomercial” for The Martin Agency.
Credits
Client GEICO Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, executive creative director; Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Kerry Ayers, executive producer; Heather Tanton Collier, content producer; Catherine Kennedy, jr. content producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, line producer. Editorial MackCut Dave Koza, editor; Gina Pagano, editorial producer. VFX, Finishing & Color Running with Scissors Chris Hagan, Flame artist; Sherilyn Martin, producer. Audio Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer. Music APM Stock Tracks
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
