This tongue-in-cheek promo spot done in 1980s’ infomercial style introduces us to the Best of GEICO commercials–a collection seemingly for sale (but not really). A couple takes us down memory lane to such classic past commercials as “Hump Day,” “Caveman” fare and those celebrating roadside squirrels.
While the Best of GEICO videos might not be available for order, they will re-air on TV and online for the next few months while America gets to vote on their favorite. Plus voters also are entered for a chance to appear in an upcoming GEICO commercial.
Steve Miller of Radical directed this contest promo “infomercial” for The Martin Agency.
Credits
Client GEICO Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, executive creative director; Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Kerry Ayers, executive producer; Heather Tanton Collier, content producer; Catherine Kennedy, jr. content producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, line producer. Editorial MackCut Dave Koza, editor; Gina Pagano, editorial producer. VFX, Finishing & Color Running with Scissors Chris Hagan, Flame artist; Sherilyn Martin, producer. Audio Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer. Music APM Stock Tracks
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
