This tongue-in-cheek promo spot done in 1980s’ infomercial style introduces us to the Best of GEICO commercials–a collection seemingly for sale (but not really). A couple takes us down memory lane to such classic past commercials as “Hump Day,” “Caveman” fare and those celebrating roadside squirrels.
While the Best of GEICO videos might not be available for order, they will re-air on TV and online for the next few months while America gets to vote on their favorite. Plus voters also are entered for a chance to appear in an upcoming GEICO commercial.
Steve Miller of Radical directed this contest promo “infomercial” for The Martin Agency.
Credits
Client GEICO Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, executive creative director; Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Kerry Ayers, executive producer; Heather Tanton Collier, content producer; Catherine Kennedy, jr. content producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, line producer. Editorial MackCut Dave Koza, editor; Gina Pagano, editorial producer. VFX, Finishing & Color Running with Scissors Chris Hagan, Flame artist; Sherilyn Martin, producer. Audio Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer. Music APM Stock Tracks
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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