CarMax pays homage to the small inventions which can make life a bit more enjoyable, providing a measure of comfort and relief–like the built-in wine holder for showers, the slanket (blanket with sleeves) or the Saucemoto. Akin to those breakthroughs are CarMax innovations like the 24-hour test drive proposed by Stephanie or the online means to let customers shop for vehicles from home as crafted by tech experts.
Life and car buying have indeed changed over the past year. This “Inventors” spot directed by Guy Shelmerdine of SMUGGLER for The Martin Agency shows how CarMax has made a leap forward with its inventions which also include the 30-day Money Back Guarantee.
Credits
Client CarMax Agency The Martin Agency Jerry Hoak, EVP, executive creative director; Ashley Marshall, SVP, executive creative director; Anne Marie Hite, SVP, group creative director; Lindsey King, creative director/art director; Allison Rude, creative director/copywriter; Tasha Dean, SVP, head of integrated production; Lauren Galanides, producer; Molly McCarvill, jr. producer; Whitney Keller, strategic planner. Production SMUGGLER Guy Shelmerdine, director; Allison Kunzman, exec producer; Alex Hughes, head of production; Donald Taylor, producer. Editorial Friendshop! Ben Suenaga, editor/partner; Melissa Mapes, managing director/partner; Francisca Wistuba, assistant editor; Rebecca Bolde, Paul Fiterson, Danny Princz, After Effects; Derina Doorley, Flame artist; Adam Roe, producer. Postproduction/VFX SuperJoy Brian Creech, head of production; Katherine Leatherwood, sr. producer; Chris Hagen, sr. Flame/finishing artist; Ralph Scaglione, compositing; Lyly Nguyen, content creator; Brandon Hiner, assistant editor. Audio Post Rainmaker Michael O’Connor, engineer/mixer; Isaac Whalen, producer. Color Company 3 LA Sean Coleman, colorist; Matt Moran, sr. producer. Music Supervision The Teenage Diplomat Buzzy Cohen, managing director; Quinn Donnell, music supervisor/producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
