David Shafei of World War Seven directed this spot from The Martin Agency in which The Caveman returns to GEICO. However, the famed prehistoric spokesman is in for a surprise when he watches the commercial on TV, seated on a couch with his wife, Tina. Turns out the star of the spot and the subject of a promised GEICO documentary is none other than the GEICO Gecko. Seems the lizard has supplanted The Caveman.
This spot–”The Caveman Watches A GEICO Commercial”–is part of the first GEICO campaign that has deployed two of the company's mascots. Doing so illustrates the brand’s prolific storytelling capabilities and taps into its character equity to reiterate how easy it is to GEICO..so easy even a you-know-who can do it.
Credits
Client GEICO Agency The Martin Agency Danny Robinson, chief creative officer; Ashley Marshall, executive creative director; Neel Williams, group creative director; Ryan Raab, creative director Graham Unterberger, creative director/copywriter; Dustin Dodd, creative director/art director; Heather Collier, executive producer; Maggie Weishaar, Liza Miller, sr. content producers; Zavi Harman, jr. producer. Production World War Seven David Shafei, director; Josh Ferrazzano, managing partner; Sloane Skala, exec producer; Michael Mitchell, line producer; Britnee Mitchell, production supervisor; Jason Lombardo, 1st assistant director; Polly Morgan, DP; Melisa Myers, production designer; Janet Haase, key costumer; Elizabeth Rizo, key make-up artist; Tony Gardner, Thom Floutz, special effect make-up; Charlie Slemaker, audio mixer; Justin Besemer, location manager. Editorial Cabin Editing Company Nick Divers, editor; Chris Kelley, cutting assistant; Grace Hammerstein, sr. producer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
