David Shafei of World War Seven directed this spot from The Martin Agency in which The Caveman returns to GEICO. However, the famed prehistoric spokesman is in for a surprise when he watches the commercial on TV, seated on a couch with his wife, Tina. Turns out the star of the spot and the subject of a promised GEICO documentary is none other than the GEICO Gecko. Seems the lizard has supplanted The Caveman.
This spot–”The Caveman Watches A GEICO Commercial”–is part of the first GEICO campaign that has deployed two of the company's mascots. Doing so illustrates the brand’s prolific storytelling capabilities and taps into its character equity to reiterate how easy it is to GEICO..so easy even a you-know-who can do it.
Credits
Client GEICO Agency The Martin Agency Danny Robinson, chief creative officer; Ashley Marshall, executive creative director; Neel Williams, group creative director; Ryan Raab, creative director Graham Unterberger, creative director/copywriter; Dustin Dodd, creative director/art director; Heather Collier, executive producer; Maggie Weishaar, Liza Miller, sr. content producers; Zavi Harman, jr. producer. Production World War Seven David Shafei, director; Josh Ferrazzano, managing partner; Sloane Skala, exec producer; Michael Mitchell, line producer; Britnee Mitchell, production supervisor; Jason Lombardo, 1st assistant director; Polly Morgan, DP; Melisa Myers, production designer; Janet Haase, key costumer; Elizabeth Rizo, key make-up artist; Tony Gardner, Thom Floutz, special effect make-up; Charlie Slemaker, audio mixer; Justin Besemer, location manager. Editorial Cabin Editing Company Nick Divers, editor; Chris Kelley, cutting assistant; Grace Hammerstein, sr. producer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More