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    Mark Zibert Directs SickKids’ “All In” For Cossette

    By SHOOTUpdated:No Comments3105 Views

    This two-minute video for the SickKids Foundation serves as a rallying cry to the community at large asking people to join in and support an initiative to raise money to build a new hospital. Titled "All In," the spot features 200 SickKids patient ambassadors and their siblings, and was filmed in various locations throughout the city of Toronto. It debuted on TV and at the launch event for the hospital fundraising campaign.

    We see kids on the run, bringing building materials–and on the way, assisting other children in need–to a site to help bring the hospital construction to fruition.

    Mark Zibert of production house Skin & Bones directed for Toronto agency Cossette.

    Credits

    Client SickKids Foundation Agency Cossette Craig Macintosh, Jaimes Zentil, creative directors; Dena Thompson, producer. Production Skin & Bones Mark Zibert, director; Liane Thomas, exec producer; Chris Mably, DP. Editorial Marka Rankovic, editor. Music SNDWRx

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:CossetteMark ZibertSickKidsSkin & Bones



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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