Every year, thousands of people fleeing war, persecution, and poverty at home attempt the treacherous journey across the Mediterranean. Mark & Spencer of Curfew, Brooklyn, worked with Doctors Without Borders on this spot, “Across the Sea,” to call attention to the ongoing refugee crisis and to tell the story of the dual lives that Doctors Without Borders medical teams lead.
Q Department handled music and sound design for “Across the Sea,” with Matt Giordano of Plush serving as audio post mixer.
Client Doctors Without Borders Production Curfew, Brooklyn, NY Mark & Spencer, directors; Matt Batchelor, DP; Shelley Cheung, producer; Racey North, production designer; Garbriella Moses, wardrobe stylist; Joe Cecchini, location manager. Editorial Uppercut Paul La Calandra, editor. Color Company 3 Sophie Borup, colorist Music/Sound Design Q Department, New York Audio Post Plush NY Matt Giordano, mixer. VFX Lucas Sachs, visual effects. Casting The Pull Stephanie Porto, casting director. Stunts Chris Barnes, Riley Barnes, James Daly.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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