Every year, thousands of people fleeing war, persecution, and poverty at home attempt the treacherous journey across the Mediterranean. Mark & Spencer of Curfew, Brooklyn, worked with Doctors Without Borders on this spot, “Across the Sea,” to call attention to the ongoing refugee crisis and to tell the story of the dual lives that Doctors Without Borders medical teams lead.
Q Department handled music and sound design for “Across the Sea,” with Matt Giordano of Plush serving as audio post mixer.
Credits
Client Doctors Without Borders Production Curfew, Brooklyn, NY Mark & Spencer, directors; Matt Batchelor, DP; Shelley Cheung, producer; Racey North, production designer; Garbriella Moses, wardrobe stylist; Joe Cecchini, location manager. Editorial Uppercut Paul La Calandra, editor. Color Company 3 Sophie Borup, colorist Music/Sound Design Q Department, New York Audio Post Plush NY Matt Giordano, mixer. VFX Lucas Sachs, visual effects. Casting The Pull Stephanie Porto, casting director. Stunts Chris Barnes, Riley Barnes, James Daly.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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