Jack in the Box is bringing back its most famous employee, Mark Hamill, to announce the return of Jack’s fan-favorite Spicy Chicken Strips and French Toast Sticks in an all-new campaign titled, “The Return of Mark Hamill.”
Included in the campaign is this video of a Hamill drive-thru stunt in which the Star Wars actor comes back to work at Jack in the Box, where he was employed as a teenager. Hamill was originally fired from Jack in the Box for impersonating a clown in the drive thru, but now he’s there for a limited time–just like the Spicy chicken Strips and French Toast Sticks.
Hamill is seen and heard doing a clown voice–as customers who drive up to the window are astonished to see who’s waiting with their order.
Brendan Gibbons of Station Film directed the “stunt” film for TBWAChiatDay LA.
Gibbons said, “The TBWA/Chiat team are a great bunch who came up with the idea to bring Mark back to the place he worked before he was an actor. That’s a great hook. We worked together to find a bunch of funny stuff we could hang on that hook. And what a pleasure Mark was. A great sport and a true gentleman.”
Credits
Client Jack in the Box Agency TBWAChiatDay Los Angeles Jason Karley, Galen Graham, group creative directors; Bert Marissen, Jeff O’Keefe, creative directors; Eric Stiles, associate creative director (art); Chad Goodnoe, associate creative director (copy); Chris Spencer, executive producer; Aubrey Larson, producer; Jeremy Davis, group strategy director; Corey Kindberg, strategy director; Hannah Schweitzer, strategist. Production Station Film Brendan Gibbons, director; Doug Chamberlain, DP; Caroline Gibney, Stephen Orent, founding partners; Aaron Rosenbloom, line producer. Production (Food) Camp Lucky Tom Ryan, director/DP; Tammie Kleinmann, CEO/partner; Brandon Tapp, exec producer; Chelsea Sevadjian, Evan Murphy, producers. Editorial Whitehouse Post Brian Gannon, editor; Melanie Newton, assistant editor; Lucia Villalta, producer; Joanna Manning, exec producer. Color The Mill Kris Smale, colorist; Joni Brandenburg, Jason Pyne, color assist; Nubia Lima, color producer; Alexandra Adams, production coordinator. Sound Design & Mix Lime Studios Christian Lazlow, Matt Miller, mixers; Ian Connie, audio assistant; Cassie Underwood, associate producer; Susie Boyajan, exec producer. Music Asche & Spencer Track: Quirky 262 Nicholas Phillips, ASCAP, composer. Track: Retro Classics 229; Nicholas Phillips, ASCAP, composer; DUFOR Music, ASCAP, publisher
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
