Cleveland agency Marcus Thomas’ new campaign includes this commercial titled “Headphones” directed by Mike Goubeaux of The PPS Group.
“Headphones” marks a departure from the norm for state lottery advertising, placing less emphasis on how big the prizes are, and more on how big they feel.
In the spot a mom serenely tosses the dinner salad as her four kids and her might-as-well-be-a-kid husband toss dinner all about. She is wearing headphones that block out the noise as a voiceover relates: “You won $200 from an Ohio Instant Lottery game and bought yourself life-canceling headphones. Ahhh… pasta with Beethoven.”
CreditsClient Ohio Lottery Commission Agency Marcus Thomas, Cleveland Joanne Kim, chief idea officer; Eric Holman, copywriter/art director; Kevin Delsanter, copywriter; Jerrod McMillin, producer. Production/Post The PPS Group Mike Goubeaux, director; Dallas Sterling, DP; Deb Price, exec producer; Preston Price, editor. Audio Big Science Music Jay Green, composer; Rebecca Senneway, producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More