Cleveland agency Marcus Thomas’ new campaign includes this commercial titled “Headphones” directed by Mike Goubeaux of The PPS Group.
“Headphones” marks a departure from the norm for state lottery advertising, placing less emphasis on how big the prizes are, and more on how big they feel.
In the spot a mom serenely tosses the dinner salad as her four kids and her might-as-well-be-a-kid husband toss dinner all about. She is wearing headphones that block out the noise as a voiceover relates: “You won $200 from an Ohio Instant Lottery game and bought yourself life-canceling headphones. Ahhh… pasta with Beethoven.”
Credits
Client Ohio Lottery Commission Agency Marcus Thomas, Cleveland Joanne Kim, chief idea officer; Eric Holman, copywriter/art director; Kevin Delsanter, copywriter; Jerrod McMillin, producer. Production/Post The PPS Group Mike Goubeaux, director; Dallas Sterling, DP; Deb Price, exec producer; Preston Price, editor. Audio Big Science Music Jay Green, composer; Rebecca Senneway, producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
