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    Marc Forster Helms “Lost & Found” For Walmart on the Oscars

    By SHOOTUpdated:No Comments5269 Views

    Feature filmmaker Marc Forster (Monster’s Ball, The Kite Runner) directed “Lost & Found,” one in a series of three :60s making their broadcast debut during the Oscar telecast (2/26) on ABC. The other two :60s were helmed, respectively, by movie directors Antoine Fuqua and the team of Seth Rogen and Evan Goldberg

    The premise of each short film centers on “how every receipt tells a story,” with the directors being challenged to illustrate their vision for one receipt containing bananas, paper towels, batteries, scooter, wrapping paper and a video baby monitor. The three creative films are part of Walmart’s larger multi-year partnership with the Academy Awards that is aimed at highlighting Walmart’s commitment to the art of storytelling. Walmart is also be making a $250,000 donation to The Academy Grants Program for FilmCraft.

    In “Lost & Found,” several of these receipt items are lost and then found by different youngsters from different parts of the world who find value in them. Forster helmed the spot via Tool of North America.

    Agency is Saatchi & Saatchi NY.

    Credits

    Client Walmart Agency Saatchi & Saatchi NY Javier Campopiano, chief creative officer; Mike Pierantozzi, Wayne Best, executive creative directors; Blake Enting, head of design; Michael Craven, creative director/copywriter;  Scott Bassen, creative director/art director; John Doris, head of production; Emily Green, executive producer; Danica Rosen, Zamile Vilakazi, producers; Aliaksandra Shvedava, digital producer. Production Tool of North America Marc Forster, director; Nancy Hacohen, exec producer; Lisa Cowan, line producer. Editorial Union Editorial Matthew Chesse, editor; Michael Raimondi, executive producer, post; Noah Haeussner, post producer; Brad Besser, assistant editor. Color Company 3 Sofie Borup, colorist; Clare Movshon, short form producer. VFX Framestore Michael Ralla, VFX supervisor; Morgan Macuish, VFX exec producer. Sound Mix  Union Editorial Milos Zivkovic, mixer. Sound Design/Music E² Sound Marc Streitenfeld, composer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Marc ForsterOscarsTool of North AmericaWalmart



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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