Director Marc Forster–whose feature filmography includes Monster’s Ball, Finding Neverland, Stranger than Fiction and The Kite Runner–has teamed with agency Venables Bell & Partners to herald the arrival of the 2018 Audi S5 Sportback.
For the spot, Forster pays tribute to the greatest racehorse of all time–Secretariat. Forster uses the Triple Crown winner–a horse synonymous with exceptional performance and high intelligence–as a metaphor for the new Audi vehicle.
“Perspective is very powerful. The way we see something is how we define its meaning and value. What I found most inspiring about the parallel between Audi and Secretariat is how this metaphor, this perspective, translates history into art and shifts how we think of something, so that we feel something,” said Forster who directed the commercial, titled “Secretariat,” via production house Tool of North America.
Credits
Client Audi Agency Venables Bell & Partners Paul Venables, founder, chairman; Will McGinness, partner/executive creative director; Justin Moore, creative director; Avery Oldfield, art director; Adam Wolinsky, copywriter; Craig Allen, director of integrated production; Emily Tarran, associate producer. Production Tool of North America Marc Forster, director; Oliver Fuselier, managing partner; Brad Johns, executive producer; Ian Flavey, head of production; Lee Trask, producer; Matthias Koenigswieser, DP. Editorial Lumberyard Naomi Goodman, editor; Raquel Bedard, director of Lumberyard; Jenna Van Deventer, post producer. Music Human Gareth Williams, composer/creative director; Jonathan Sanford, exec producer. Sound Design/Audio Post 740 Sound Chris Pinkston, sound designer/mixer; Scott Pinkston, assistant mixer; Scott Ganary, exec producer; Jeff Martin, producer. VFX Framestore Chris Eckardt, VFX shoot supervisor; Michael Ralla, VFX & comp supervisor; Alex Villabon, Kingsley Rothwell, 2D artists; Sarah Marikar, Ryland Bowen-Johnson, Flame; Todd Herman, CG lead; Katie Schiffer, Anthony Thomas, CG artists; James Razzall, exec producer; Morgan MacCuish, VFX producer; Jamie Runkle, VFX coordinator; Jake Keller, Heiro editor. Color Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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