In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with ads featuring some of America’s favorite superheroes–and their kid alter egos.
The campaign, including this anthem “Heroes” spot replete with Batman, Superman and Wonder Woman, was directed by feature filmmaker Marc Forster (Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner) via production house Tool of North America.
Client Walmart Agency Saatchi & Saatchi New York Javier Campopiano, chief creative officer; Mike Pierantozzi, executive creative director; Adam Kline, associate creative director/copywriter; Justin Roth, associate creative director/art director; Wanda Pogue, chief strategy officer; Annie Kleinbaum, strategist; Dean Shoukas, executive producer. Production Tool of North America Marc Forster, director; Adam Richards, DP; Oliver Fuselier, Dustin Callif, managing partners; Brad Johns, exec producer; Lee Trask, producer. Editorial Cosmo Street Tom Scherma, editor; Maura Woodard, exec producer; Anne Lai, producer. Postproduction/VFX Method Studios Jeff Wolfe, director of production; Angela Lupo, exec producer; Tsiliana Jolson, sr. producer; Myung Gong, VFX creative director/supervisor; Steve Morris, lead Flame artist. Music Licensing Creative License
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
