MaraNatha almond butter and other varieties have given jelly an inferiority complex. Our animated jelly spread on bread character has sunk into depression in this comedic piece directed by Peter Sluszka of the Hornet studio for agency Terri & Sandy, New York.
Credits
Visual Effects/Animation: Hornet, New York; Peter Sluszka, director; Hana Shimizu, exec producer; Sang Jin Bae, head of production; Kristin Labriola, development producer; Cathy Kwan, producer; Claudia Gaspar, production mgr; Eric Lane, VFX supervisor, lead CG, compositor; Elena Manetta, storyboards; Rachel Rardin, Cassandra Mendez, compositors; Nivedita Sekar, 2D animation & design; John Mattiuzzi, tracking; Anita Chao, Sam Stulin, editors; Samantha Healy, 2D intern; Shawn King, colorist. (Toolbox: After Effects) Agency: Terri & Sandy, New York; Production: Hornet, New York; Peter Sluszka, director.
Screenwork Type:Top Ten Chart
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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