MaraNatha almond butter and other varieties have given jelly an inferiority complex. Our animated jelly spread on bread character has sunk into depression in this comedic piece directed by Peter Sluszka of the Hornet studio for agency Terri & Sandy, New York.
CreditsVisual Effects/Animation: Hornet, New York; Peter Sluszka, director; Hana Shimizu, exec producer; Sang Jin Bae, head of production; Kristin Labriola, development producer; Cathy Kwan, producer; Claudia Gaspar, production mgr; Eric Lane, VFX supervisor, lead CG, compositor; Elena Manetta, storyboards; Rachel Rardin, Cassandra Mendez, compositors; Nivedita Sekar, 2D animation & design; John Mattiuzzi, tracking; Anita Chao, Sam Stulin, editors; Samantha Healy, 2D intern; Shawn King, colorist. (Toolbox: After Effects) Agency: Terri & Sandy, New York; Production: Hornet, New York; Peter Sluszka, director.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More