The Natural Diamond Council (NDC) has launched its first ever celebrity campaign, starring actress Ana de Armas who recently received a Golden Globe nomination for her role in Knives Out, and will soon appear in the upcoming James Bond film, No Time to Die.
The hero spot in the “For Moments Like No Other” campaign–which debuted during this past Sunday’s first ever virtual Emmy Awards–was directed by Manu Cossu via production house Iconoclast and shot in coastal Portugal by DP Hoyte van Hoytema for the Jane Smith Agency.
Credits
Client Natural Diamond Council Agency Jane Smith Agency Alisha Goldstein, founder, CEO, chief creative officer; Helaina Buzzeo, executive producer, head of production; Alexandra Hehlen, art director. Production Company Iconoclast Manu Cossu, director; Hoyte van Hoytema, DP; Charles-Marie Anthonoioz, exec producer/managing director; Valerie Romer, exec producer; Hera King, producer. Production Services 24/7 Silvia Reis, exec producer; Lole Ramirez, producer.
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
