The Natural Diamond Council (NDC) has launched its first ever celebrity campaign, starring actress Ana de Armas who recently received a Golden Globe nomination for her role in Knives Out, and will soon appear in the upcoming James Bond film, No Time to Die.
The hero spot in the “For Moments Like No Other” campaign–which debuted during this past Sunday’s first ever virtual Emmy Awards–was directed by Manu Cossu via production house Iconoclast and shot in coastal Portugal by DP Hoyte van Hoytema for the Jane Smith Agency.
Credits
Client Natural Diamond Council Agency Jane Smith Agency Alisha Goldstein, founder, CEO, chief creative officer; Helaina Buzzeo, executive producer, head of production; Alexandra Hehlen, art director. Production Company Iconoclast Manu Cossu, director; Hoyte van Hoytema, DP; Charles-Marie Anthonoioz, exec producer/managing director; Valerie Romer, exec producer; Hera King, producer. Production Services 24/7 Silvia Reis, exec producer; Lole Ramirez, producer.
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
