Professional stunt drivers put the Mann van through its paces in strikingly visual, visceral fashion in this piece driven by a score from Yessian Music.
Lino Russell of Sterntag Film, Hamburg, Germany, directed for agency Jung von Matt/Elbe, Hamburg.
Music/Sound: Yessian Music, Hamburg and Detroit Jeff Dittenber, sound designer. Track: “Hour Of The Witch” from artist Gresby Nash; Ingmar Rehberg, exec producer; Lukas Lehmann, jr. producer. Audio Post: Yessian Music, Detroit and Hamburg Jeff Dittenber, mixer; Moritz Grusch, co-mixer Agency: Jung von Matt/Elbe, Hamburg, Germany Production: Sterntag Film, Hamburg, Germany Lino Russell, director
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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