Professional stunt drivers put the Mann van through its paces in strikingly visual, visceral fashion in this piece driven by a score from Yessian Music.
Lino Russell of Sterntag Film, Hamburg, Germany, directed for agency Jung von Matt/Elbe, Hamburg.
Music/Sound: Yessian Music, Hamburg and Detroit Jeff Dittenber, sound designer. Track: “Hour Of The Witch” from artist Gresby Nash; Ingmar Rehberg, exec producer; Lukas Lehmann, jr. producer. Audio Post: Yessian Music, Detroit and Hamburg Jeff Dittenber, mixer; Moritz Grusch, co-mixer Agency: Jung von Matt/Elbe, Hamburg, Germany Production: Sterntag Film, Hamburg, Germany Lino Russell, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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