A woman passenger in a cab is stranded in rush hour traffic. She jumps out and begins running to her destination. We hear her voiceover as she talks about the best two pieces of advice she received over the years–to invest in her retirement via Vanguard, and to stay healthy enough to enjoy it.
As she exhibits her success in the latter respect, dashing through the city, we see her destination–the maternity ward of a hospital where her daughter has given birth.
Titled “Runner,” this spot for investment management company Vanguard was directed by Malik Vitthal of The Corner Shop for agency Virtue Worldwide.
CreditsClient Vanguard Inc. Agency Virtue Worldwide Chris Garbutt, chief creative officer; Jil Rothman, head of production; Nari Kim, group creative director; Mauricio Santos, associate creative director; Kara Bello, sr. producer. Production Company The Corner Shop Malik Vitthal, director; Anna Hashmi, founder, exec producer; Jay Schapiro, exec producer/producer; Katie Taylor, jr. exec producer/producer; Mini Bhogal, head of production; Dave Bernstein, producer. Editorial Work Editorial Ben Jordan, editor; Griffin Ver Steeg, assistant editor; Chris Delarena, head of production; Alejandra Alarcon, exec producer. VFX a52 Everett Cross, producer; Drew Rissman, head of production; Kim Christensen, Patrick Nugent, exec producers.
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