A woman passenger in a cab is stranded in rush hour traffic. She jumps out and begins running to her destination. We hear her voiceover as she talks about the best two pieces of advice she received over the years–to invest in her retirement via Vanguard, and to stay healthy enough to enjoy it.
As she exhibits her success in the latter respect, dashing through the city, we see her destination–the maternity ward of a hospital where her daughter has given birth.
Titled “Runner,” this spot for investment management company Vanguard was directed by Malik Vitthal of The Corner Shop for agency Virtue Worldwide.
Credits
Client Vanguard Inc. Agency Virtue Worldwide Chris Garbutt, chief creative officer; Jil Rothman, head of production; Nari Kim, group creative director; Mauricio Santos, associate creative director; Kara Bello, sr. producer. Production Company The Corner Shop Malik Vitthal, director; Anna Hashmi, founder, exec producer; Jay Schapiro, exec producer/producer; Katie Taylor, jr. exec producer/producer; Mini Bhogal, head of production; Dave Bernstein, producer. Editorial Work Editorial Ben Jordan, editor; Griffin Ver Steeg, assistant editor; Chris Delarena, head of production; Alejandra Alarcon, exec producer. VFX a52 Everett Cross, producer; Drew Rissman, head of production; Kim Christensen, Patrick Nugent, exec producers.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
