A woman passenger in a cab is stranded in rush hour traffic. She jumps out and begins running to her destination. We hear her voiceover as she talks about the best two pieces of advice she received over the years–to invest in her retirement via Vanguard, and to stay healthy enough to enjoy it.
As she exhibits her success in the latter respect, dashing through the city, we see her destination–the maternity ward of a hospital where her daughter has given birth.
Titled “Runner,” this spot for investment management company Vanguard was directed by Malik Vitthal of The Corner Shop for agency Virtue Worldwide.
Credits
Client Vanguard Inc. Agency Virtue Worldwide Chris Garbutt, chief creative officer; Jil Rothman, head of production; Nari Kim, group creative director; Mauricio Santos, associate creative director; Kara Bello, sr. producer. Production Company The Corner Shop Malik Vitthal, director; Anna Hashmi, founder, exec producer; Jay Schapiro, exec producer/producer; Katie Taylor, jr. exec producer/producer; Mini Bhogal, head of production; Dave Bernstein, producer. Editorial Work Editorial Ben Jordan, editor; Griffin Ver Steeg, assistant editor; Chris Delarena, head of production; Alejandra Alarcon, exec producer. VFX a52 Everett Cross, producer; Drew Rissman, head of production; Kim Christensen, Patrick Nugent, exec producers.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
