A woman passenger in a cab is stranded in rush hour traffic. She jumps out and begins running to her destination. We hear her voiceover as she talks about the best two pieces of advice she received over the years–to invest in her retirement via Vanguard, and to stay healthy enough to enjoy it.
As she exhibits her success in the latter respect, dashing through the city, we see her destination–the maternity ward of a hospital where her daughter has given birth.
Titled “Runner,” this spot for investment management company Vanguard was directed by Malik Vitthal of The Corner Shop for agency Virtue Worldwide.
Credits
Client Vanguard Inc. Agency Virtue Worldwide Chris Garbutt, chief creative officer; Jil Rothman, head of production; Nari Kim, group creative director; Mauricio Santos, associate creative director; Kara Bello, sr. producer. Production Company The Corner Shop Malik Vitthal, director; Anna Hashmi, founder, exec producer; Jay Schapiro, exec producer/producer; Katie Taylor, jr. exec producer/producer; Mini Bhogal, head of production; Dave Bernstein, producer. Editorial Work Editorial Ben Jordan, editor; Griffin Ver Steeg, assistant editor; Chris Delarena, head of production; Alejandra Alarcon, exec producer. VFX a52 Everett Cross, producer; Drew Rissman, head of production; Kim Christensen, Patrick Nugent, exec producers.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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