A woman passenger in a cab is stranded in rush hour traffic. She jumps out and begins running to her destination. We hear her voiceover as she talks about the best two pieces of advice she received over the years–to invest in her retirement via Vanguard, and to stay healthy enough to enjoy it.
As she exhibits her success in the latter respect, dashing through the city, we see her destination–the maternity ward of a hospital where her daughter has given birth.
Titled “Runner,” this spot for investment management company Vanguard was directed by Malik Vitthal of The Corner Shop for agency Virtue Worldwide.
Credits
Client Vanguard Inc. Agency Virtue Worldwide Chris Garbutt, chief creative officer; Jil Rothman, head of production; Nari Kim, group creative director; Mauricio Santos, associate creative director; Kara Bello, sr. producer. Production Company The Corner Shop Malik Vitthal, director; Anna Hashmi, founder, exec producer; Jay Schapiro, exec producer/producer; Katie Taylor, jr. exec producer/producer; Mini Bhogal, head of production; Dave Bernstein, producer. Editorial Work Editorial Ben Jordan, editor; Griffin Ver Steeg, assistant editor; Chris Delarena, head of production; Alejandra Alarcon, exec producer. VFX a52 Everett Cross, producer; Drew Rissman, head of production; Kim Christensen, Patrick Nugent, exec producers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
