White rum-based coconut spirit Malibu and five-times Olympic medalist and diving champion Tom Daley have teamed on a campaign to raise awareness of the dangers of drinking alcohol in/around water, a first for the category. Created in collaboration with global creative agency Wieden+Kennedy London, the “Don’t Drink and Dive” campaign aims to keep the issue front-of-mind to keep the fun times safe this summer and beyond.
Malibu is launching the campaign in partnership with the U.K.’s leading water safety education and awareness charity, the Royal Life Saving Society UK (RLSS UK), which reports that 1 in 4 drowning incidents are alcohol-related.
This hero public service film features the newly retired Daley wearing custom knitted swim briefs and includes lyrics from the Piña Colada song, “If you like the feel of the ocean, and the taste of champagne,” to highlight the dangers of drinking and swimming.
Jenny Brough directed and led photography for the campaign via WracK, W+K London’s in-house production studio.
The knitted apparel emblazoned with the “Don’t Drink and Dive” message, worn by Daley for the campaign, is also exclusively available to buy, as a limited-edition capsule collection from his own Made With Love brand, with all proceeds from every purchase being donated to RLSS UK.
CreditsClient Pernod Ricard Brand Malibu Agency Wieden+Kennedy London Freddy Taylor, Philippa Beaumont, creative directors; Brendan Madden, Spencer Llewellyn, creatives; Ana Balarin, Hermeti Balarin, chief creative officers; Dan Hill, chief strategy officer; Brian Ritter, strategy director; Aurelie Livera, integrated producer. Production Company WracK Jenny Brough, director/photographer; Jennifer Lawlor, exec producer; Clara Bennett, producer; Kelly Hewitt, production manager; Peter Bishop, DP; Dominique Aizpurua, production designer; Juliana Laporta, costume designer. Editorial Work Editorial Hasani Franke, editor; Lola Cookman, edit producer. VFX Time Based Arts Mia Saunders, VFX producer; Danny Peoples, VFX supervisor; Ruth Wardell, colorist. Sound Design Tom Guest, sound designer. Music Company Leland Maiken Silverup, music supervisor/producer; Rupert Holmes, Fraser Rieley, composers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More