Seagulls fly screeching over a crashing coast of dark blue water covered by a brilliant orange and red sky. A man is walking along the shore. He grunts in thought as the camera pans around him showing his shadowed silhouette from several angels. He walks towards the ocean. The surf rushed up over his bare ankles. He keeps walking in deeper. His grunting, in the tone and voice of Billy Bob Thornton in Sling Blade, quickens to conform to the Jaws theme song. You then see a shark fin close to this man who is now up to his neck in ocean. The silhouette of his head sticks out of the water looking around for the shark. “Malibu Film Festival, bringing great films together” appears over the ocean to close the scene.
Production Company: Angel Films Inc. Steve Elam, director/writer; Veronica Beach, executive producer; Grayce Elam, producer; Justin Chefe, DP Editorial: HQ Editorial, Venice,King Cut Chris Whiffen, editor,Kelly McClean, editor Postproduction: King Cut,Company 3 Los Angeles Aaron Neitz, online editor,Dave Hussey, colorist Music: Hest & Kramer James Weber, composer/arranger; Bob Hest, executive producer Audio: Audiobanks Dona Richardson, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More