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    Major League Baseball’s “Legacy” from BBDO NY

    By SHOOTUpdated:No Comments1161 Views

    In this spot directed by Hudson Dusters of Greenpoint Pictures for BBDO New York, Major League Baseball (MLB) pays tribute to the impact and legacy that Yankees shortstop Derek Jeter has had on baseball and, more importantly, young people. The commercial focuses on how baseball players at all levels are emulating the iconic playing style and mannerisms of Jeter who is about to retire from the game as a player.

    The spot features a bevy of recognizable faces such as Mike Trout of the Los Angeles Angels, Mo’ne Davis, the young female pitching sensation who captured America’s fancy during this year’s Little League World Series, Marquis Jackson and other RBI, Little League, high school and college players.  The tagline is, “A model of greatness.”

    Credits

    Client Major League Baseball Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Toygar Bazarkaya, executive creative director; Dominick Baccollo, creative director; Daniel Veltri, Alessandro Fruscella, associate creative directors/copywriters; Julian Katz, group executive producer; Cordelia Kipp, producer. Production Greenpoint Pictures Hudson Dusters, director; Andrew Wheeler, DP. Editorial Rock Paper Scissors Dan de Winter, editor. Post The Mill NY Fergus McCall, colorist. Music JSM

    ScreenWork Categories:Commercial
    Video Tags:BBDO New York



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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