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    Magellan Rubin Directs “Dear Mom” For Wyoming Health Dept.

    By SHOOTUpdated:No Comments3502 Views

    This PSA addresses the effects of secondhand smoke on children whose mom is a smoker. We see a young man rushed to the hospital with as asthma attack as flashbacks show him growing up over the years, with his mom smoking around him.

    Magellan Rubin directed the Wyoming Department of Health spot, “Dear Mom,” which came out of agency Warehouse 21. 

    EP Ben Jones of production house Image Brew teamed with filmmaker Rubin and Warehouse 21 creative director Jordan Dean to craft the moving PSA which targets mothers who smoke around their children. A concluding super reads, “Every year, more than 600,000 deaths are caused by secondhand smoke. Close to 30% of those deaths are among children.”

    Credits

    Client Wyoming Department of Health Agency Warehouse 21 Dave Teubner, executive creative director; Jordan Dean, creative director; Keith Forney, producer. Production Image Brew Magellan Rubin, director; Ben Jones, exec producer; Robert Muratore, DP; Justin Springer, production supervisor; Tom Farnsworth 1st assistant director; Chris Nightingale, 1st assistant camera; Matt Cervantes, production designer; Molly McCurdy, makeup artist & wardrobe; Michael Kranicke, sound mixer. Editorial Jay O’Meara, editor; Magellan Rubin, additional editing. Sound Design Sebastian Oliwa, sound designer. Additional Postproduction Pinto Pictures

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Video Tags:Ben JonesImage BrewMagellan RubinWarehouse 21



    Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying

    Thursday, February 20, 2025

    Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.

    The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.

    This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.

    The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.

    “Research indicates that stains on a uniform can... Read More

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