A lad runs about and explores a Macy’s department store–sampling cologne, flipping frying pans in search of the perfect gift–before finally making his way to mom who is at the head of the line, saving a place for her son to see Santa Claus.
But rather than tell Santa what he wants for Xmas, the youngster offers St. Nick a pair of slippers for “after work.” Turns out the selfless little boy was on a mission to give Santa something to enjoy.
This anthemic film–directed by Aaron Ruell of Sanctuary for BBDO New York–celebrates the holidays and special moments in which Macy’s plays a part.
The feel-good “Secret Santa/Hey Santa” commercial was shot at the Macy’s Newport Center store in Jersey City, NJ, and featured the “real” Santa from the Macy’s Thanksgiving Day Parade. The song used is the 1953 recording of “Hey Santa Claus” by The Moonglows, famously featured in the beloved holiday film, Christmas Vacation.
Credits
Client Macy’s Agency BBDO New York David Lubars, chief creative officer, BBDO Worldwide, and chairman, BBDO North America Matt MacDonald, chief creative officer, NY; Nicole Granese, chief strategy officer; Kristin Clark, Matthew Low, SVPs, creative directors; Becky Burkhard, VP, group executive producer; Esther Lee, jr. producer; Melissa Chester, executive music producer; Katie Theobalds, music production coordinator. Production Sanctuary Aaron Ruell, director; Karen O’Brien, producer; Kristen Bedard-Johnson, exec producer; Jeff Kim, DP. Editorial Cosmo Edit Marlo Caine, editor; Olivia Sack, Moss Levenson, assistant editors; Amanda Slamin, post producer; Maura Woodward, exec producer. Audio Sonic Union, Rob DiFondi, mixer, sound designer; Justin Cortale, exec producer. Color Company 3 Tim Masick, colorist; Ryan Moncrief, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
