A lad runs about and explores a Macy’s department store–sampling cologne, flipping frying pans in search of the perfect gift–before finally making his way to mom who is at the head of the line, saving a place for her son to see Santa Claus.
But rather than tell Santa what he wants for Xmas, the youngster offers St. Nick a pair of slippers for “after work.” Turns out the selfless little boy was on a mission to give Santa something to enjoy.
This anthemic film–directed by Aaron Ruell of Sanctuary for BBDO New York–celebrates the holidays and special moments in which Macy’s plays a part.
The feel-good “Secret Santa/Hey Santa” commercial was shot at the Macy’s Newport Center store in Jersey City, NJ, and featured the “real” Santa from the Macy’s Thanksgiving Day Parade. The song used is the 1953 recording of “Hey Santa Claus” by The Moonglows, famously featured in the beloved holiday film, Christmas Vacation.
CreditsClient Macy’s Agency BBDO New York David Lubars, chief creative officer, BBDO Worldwide, and chairman, BBDO North America Matt MacDonald, chief creative officer, NY; Nicole Granese, chief strategy officer; Kristin Clark, Matthew Low, SVPs, creative directors; Becky Burkhard, VP, group executive producer; Esther Lee, jr. producer; Melissa Chester, executive music producer; Katie Theobalds, music production coordinator. Production Sanctuary Aaron Ruell, director; Karen O’Brien, producer; Kristen Bedard-Johnson, exec producer; Jeff Kim, DP. Editorial Cosmo Edit Marlo Caine, editor; Olivia Sack, Moss Levenson, assistant editors; Amanda Slamin, post producer; Maura Woodward, exec producer. Audio Sonic Union, Rob DiFondi, mixer, sound designer; Justin Cortale, exec producer. Color Company 3 Tim Masick, colorist; Ryan Moncrief, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More