A lad runs about and explores a Macy’s department store–sampling cologne, flipping frying pans in search of the perfect gift–before finally making his way to mom who is at the head of the line, saving a place for her son to see Santa Claus.
But rather than tell Santa what he wants for Xmas, the youngster offers St. Nick a pair of slippers for “after work.” Turns out the selfless little boy was on a mission to give Santa something to enjoy.
This anthemic film–directed by Aaron Ruell of Sanctuary for BBDO New York–celebrates the holidays and special moments in which Macy’s plays a part.
The feel-good “Secret Santa/Hey Santa” commercial was shot at the Macy’s Newport Center store in Jersey City, NJ, and featured the “real” Santa from the Macy’s Thanksgiving Day Parade. The song used is the 1953 recording of “Hey Santa Claus” by The Moonglows, famously featured in the beloved holiday film, Christmas Vacation.
Credits
Client Macy’s Agency BBDO New York David Lubars, chief creative officer, BBDO Worldwide, and chairman, BBDO North America Matt MacDonald, chief creative officer, NY; Nicole Granese, chief strategy officer; Kristin Clark, Matthew Low, SVPs, creative directors; Becky Burkhard, VP, group executive producer; Esther Lee, jr. producer; Melissa Chester, executive music producer; Katie Theobalds, music production coordinator. Production Sanctuary Aaron Ruell, director; Karen O’Brien, producer; Kristen Bedard-Johnson, exec producer; Jeff Kim, DP. Editorial Cosmo Edit Marlo Caine, editor; Olivia Sack, Moss Levenson, assistant editors; Amanda Slamin, post producer; Maura Woodward, exec producer. Audio Sonic Union, Rob DiFondi, mixer, sound designer; Justin Cortale, exec producer. Color Company 3 Tim Masick, colorist; Ryan Moncrief, producer.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
