Aarman Animations produced this entertaining, informative look at macular degeneration, raising awareness of a disease that affects the sight of many, particularly elderly people.
Bram Ttwheam of Aardman directed this piece for the U.K.'s Macular Society.
Visual Effects/Animation: Aardman Animations, Bristol, UK; Bram Ttwheam, director, compositor, 2D animation, FX; Sami Goddard, producer; Helen Argo, exec producer; Fernando Lechuga, 2D animation/compositor; Mathew Rees, 3D animation; Ben Toogood, lighting; Benjamin Craske, editor. (Toolbox: Photoshop, After Effects, Nuke, Maya, FX with VRay) Agency: Caroline, Bristol, UK Production: Aardman Animations, Bristol, UK; Bram Ttwheam, director
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
