A humorous campaign for Mackenzie Investments, a financial services company, from Lowe Roche/Toronto and Sons and Daughters/Toronto, features webisodes on the Denialer family, notorious over spenders who are don’t-do-it-like-us role models for the company’s product. Brett Denialer focuses on the king of the family, who boasts about his expensive golf equipment. The two-minute film was shot with a Panasonic DVX100 camera with a 35mm pro lens adaptor for a filmic look.
Credits
Agency: Lowe Roche Geoffrey Roche, chief creative officer, writer; Christina Yu, vp, creative director; Joseph Bonnici, associate creative director, writer; Patrick Shing, Chris Avgerinos, art directors; Lachlan Renwick, business manager; Beth McKinnon, head of production; Jennifer Mete, agency producer; Trish Quenneville, digital producer; Adam Brandejs, developer Production Company: Sons and Daughters Matthew Eastman, director; Johnny Cliff, dp; Stacey Dodge, line producer; Brian Wells, Aaron Dark, off-line editors; Rodney Dowd, Paul Binney, on-line editors Editorial: School Editing Audio: Company Audio X
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
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