Benjamin Walsh of Method Studios directed this piece which shows the creation of an empire before our eyes. The medieval kingdom comes to life, asking the question of this empire will indeed last.
Method Studios was the VFX studio/production house on the project, collaborating with agency Untitled Worldwide, NY.
Client Machine Zone/Game of War: Fire Age's Time Visual Effects/Animation Method Studios, LA Benjamin Walsh, VFX supervisor; Stephanie Gilgar, EP; Brian Burke, CG supervisor; Ian Holland, compositing supervisor; Jennie Burnett, producer; Julie Osborn, coordinator; Keith Roberts, animation supervisor; Chris Perkowitz, Jordan Harris, animators; Henry Van Der Beek, animation TD; Lim Bunu, modeling sup.; Doug Wolf, Sung Churl, Alex Whang, Scott Brust, modeler; Brian Ripley, Jamie Bowers, Anna Gibson, texture; Ruben Flores, Carlos Vidal, Jaemin Lee, lighter; David Lo, lighting TD; Ryan Rogers, Paul Katzen, Nole C Murphy, rigging; Sergey, Sho Hasegawa, Daniel Bodenstein, FX; Mark Wesler, Massive; Fabio Zapata, layout/integration supervisor; Brittany Montero, tracking coordinator; Luis Rodriguez, Mingquan Zhou, tracking; Sandro Blattner, Nick Kim, Nuke; Onesimus Nuernberger, Ivo Horat, matte painter; Stephanie Sweeny, roto supervisor; Chris Cortese, Marvin Jones, Pam Gonzales, roto. (Toolbox: Mari, ZBrush, Mantra, Maya, Houdini, Flame, Nuke, Massive, 3D Equalizer, Syntheyes) Agency: Untitled Worldwide, New York; Production: Method Studios, LA Benjamin Walsh, director
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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