Super model Kate Upton offers an alluring invite to gamers to play Game of War: Fire Age, helping soldiers conquer a seemingly invincible fire breathing dragon in the process.
Method Studios served as VFX house on this spot which was directed by Gary Shore via Anonymous Content.
Credits
Visual Effects/Animation: Method Studios, Los Angeles Benjamin Walsh, sr. VFX supervisor; Lisa Goldberg, VFX producer; Brian Burke, CG supervisor; Ian Holland, Brandon Nelson, compositing supervisors; Keith Roberts, animation supervisor; Stephanie Gilgar, exec producer. (Toolbox: Maya, Massive, Mari, Vray, Zbrush, Houdini, Mantra, Photoshop, Nuke, Flame) Agency: Untitled Worldwide, New York Production: Anonymous Content, bicoastal Gary Shore, director
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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