Two conservative looking women are sitting together at an outdoor cafe sending each other text messages on their cellular telephones. “Told your boyfriend?” “Are u nuts? Did you?” “Not a chance :)” The commercial ends with these same to women screaming and dancing in appreciation of a dancer at a strip club. “If you can’t say it, write it. Now every text message is half price. Mtel”
Credits
Agency: Demner, Merlicek & Bergmann Francesco Bestagno, creative director/art director; Claus Gigler, writer; Maresi McNab, producer Production Company: Mechaniks,Camera Films, Sofia, Bulgaria Boris Damast, director; Andrea Kikot, executive producer,Stela Pavlova, executive producer, Dimitar Gochev, DP Postproduction: Camera Films, Sofia, Bulgaria Doichin Margoevski, colorist Audio: Camera Films, Sofia, Bulgaria Busty, audio post mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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