Two attractive women, dressed in proper riding attire, are riding horses through the countryside. A rouged looking man, wearing jeans and a T-shirt, sprays on a patch of mud. The women stop, pause and then quickly dismount and start running in the direction of the scent. As they run the pull off their clothes revealing their very sexy undergarments. The women jump into the mud and rub it all over their own and each other’s bodies. The man, peering enchanted at the women, is then spotted. Alluringly, they invite him over. Spraying the body spray all over his chest he runs towards the mud pulling off his clothes. The camera fixes on his shed pants and the words “Spray more Get More. The Lynx effect.” closes the commercial.
Credits
Agency: Bartle Bogle Hegarty, London Rosie Arnold, creative director; Adrian Rossi, art director; Alex Grieve, copywriter; Jody Burrows, producer Production Company: harvest Baker Smith, director; Bonnie Goldfarb, executive producer; Chris Crawford, producer; Emmanual Lubezki, DP Editorial: Whitehouse Post Productions, Santa Monica Rick Lawley, editor Postproduction: Absolute Post (London & New York),Framestore CFC | London David Smith, editor,Matthew Turner, colorist Audio: Wave Studio Parv Thind, audio mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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