Two attractive women, dressed in proper riding attire, are riding horses through the countryside. A rouged looking man, wearing jeans and a T-shirt, sprays on a patch of mud. The women stop, pause and then quickly dismount and start running in the direction of the scent. As they run the pull off their clothes revealing their very sexy undergarments. The women jump into the mud and rub it all over their own and each other’s bodies. The man, peering enchanted at the women, is then spotted. Alluringly, they invite him over. Spraying the body spray all over his chest he runs towards the mud pulling off his clothes. The camera fixes on his shed pants and the words “Spray more Get More. The Lynx effect.” closes the commercial.
Credits
Agency: Bartle Bogle Hegarty, London Rosie Arnold, creative director; Adrian Rossi, art director; Alex Grieve, copywriter; Jody Burrows, producer Production Company: harvest Baker Smith, director; Bonnie Goldfarb, executive producer; Chris Crawford, producer; Emmanual Lubezki, DP Editorial: Whitehouse Post Productions, Santa Monica Rick Lawley, editor Postproduction: Absolute Post (London & New York),Framestore CFC | London David Smith, editor,Matthew Turner, colorist Audio: Wave Studio Parv Thind, audio mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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