In Luvs’ “Circus,” circus performers are frozen mid-performance and the audience is still. The entire arena turns when a mother and her baby return to the audience. When the mother finally takes her seat, the circus starts up full swing again. “Everything stops when a diaper leaks,” comes on screen as the circus act continues. The camera then focuses on the mother and child and “Next time, Luvs,” is written across the screen. The next comment is written above a box of Luvs diapers on stage; it says, “life uninterrupted.”
Credits
Agency: Saatchi & Saatchi Chief Creative Officer, Tony Granger; EVP Global creative Director, Barbara Boyle; VP/Associate Creative Director/ Art Director, Fern Cohen; VP/Associate Creative Director/Copywriter, Margot Owett; Executive Producer; Bob Shriber Production Company: Anonymous Content Director, Garth David; Director of Photography, Grieg Fraser; Executive Producer, Karen Sproul Editorial: Final Cut Editor, Carlos Arias; Assistant Editor, Mike Wordsworth Postproduction: The Mill New York Online Editor, Furgus McCall Sound Design: Final Cut Sound Designer, Roland Alley Audio: Sound Lounge Engineer, Peter Holcomb
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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