A video that promotes a holiday sale on Lucky Brand Jeans spoofs blaxploitation films from the 1970s like Shaft as a black cop accosts a group of laid back white guys who are trying to get great deals on hip clothes, which aren’t as good as the deal they can get on Lucky Brand Jeans.
Baron Vaughn, a New York comedian, plays the karate kop in a film that was shot with a Panasonic HVX200 camera with post work done in Adobe After Effects.
Credits
Agency: Night Agency Scott Cohn, creative director; Tadas Jeremicius, art director Production Company: Night Agency Dan Lubell, director/camera; Nathan Kloke, producer; Jose Roncero, design; Jason Reposa, Yoann Chalet, Chiawei Chang, Ramon Torres, programming
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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