A little girl leans motionless against a tree next to a street. Her complexion has a gray color. A child’s voice says “If you hit me at 40 miles and hour, there is an 80% chance that I will die.” The child’s body then slides eerily into the center of the street as she moves the blood that was dripping out of her ear slides back in and disappears and her color becomes pink and healthy. When she arrives in the middle of the street her eyes open and she gasps and sits up. The words “Hit at 30mph, 80% of people live. It’s 30 for a reason.”
Credits
Agency: AMV BBDO Andy McKay, art director; Mary Wear, copywriter; Trish Russell, producer Production Company: Academy Film Productions,Final Cut | London Walter Stern, director; Laura Kaufman, producer; Alex Barber, DP,Rick Russell, editor Postproduction: THE MILL, London Adam Scott, colorist; Chris Knight, visual effects supervisor/lead Flame artist; Ben Hampshire, producer Music: Square Peg Mark Revell, composer Audio: Wave Studio Parv Thind, audio mixer/sound designer
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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