A little girl leans motionless against a tree next to a street. Her complexion has a gray color. A child’s voice says “If you hit me at 40 miles and hour, there is an 80% chance that I will die.” The child’s body then slides eerily into the center of the street as she moves the blood that was dripping out of her ear slides back in and disappears and her color becomes pink and healthy. When she arrives in the middle of the street her eyes open and she gasps and sits up. The words “Hit at 30mph, 80% of people live. It’s 30 for a reason.”
Credits
Agency: AMV BBDO Andy McKay, art director; Mary Wear, copywriter; Trish Russell, producer Production Company: Academy Film Productions,Final Cut | London Walter Stern, director; Laura Kaufman, producer; Alex Barber, DP,Rick Russell, editor Postproduction: THE MILL, London Adam Scott, colorist; Chris Knight, visual effects supervisor/lead Flame artist; Ben Hampshire, producer Music: Square Peg Mark Revell, composer Audio: Wave Studio Parv Thind, audio mixer/sound designer
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
MySHOOT Profiles
Add A Comment