A denim thief underestimates the attachment between a man and his Levis. Played to the song “Very Superstious” by Stevie Wonder. A man has hung his Levis jeans on the balcony of his apartment. A thief lurking in the alley grabs the jeans and puts them on. Unfortunately for the thief, whatever movement the owner makes, who is hanging out in his underwear making lascivious movements towards his partner, the jeans and thereby the thief also makes. The thief is compelled to dance around a parking garage, thrust his hips at a confused passerby on the train, and gyrate up to an old lady in a bus stop. Finally, he gives up and returns the jeans thereby becoming master of his own movements again.
Credits
Agency: Bartle Bogle Hegarty, New York. Kevin Roddy, executive creative director; Thomas Hayo, group creative director; Paul Copeland and Tony Miller, art directors/copywriters; John Hobbs, art director; Peter Rosch, copywriter; Bruce Wellington, head of broadcast; Jill Andresevic, producer. Production Company: Kleinman Productions, London. Daniel Kleinman, director; Ben Davis, DP; Johnnie Frankel, executive producer. Shot on location in Buenos Aires, Argentina. Editorial: Cut + Run, London Steve Gandolfi, editor; Angela Hart, producer. Postproduction: The Mill New York Fergus McCall, colorist; Dirk Greene, Flame artist. Sound Design: Final Cut Roland Alley, sound designer. Audio: Sound Lounge Rob Sayer and Philip Loeb, mixers. Stock Footage: Third Millennium Stock Footage
Video Tags:levi’s
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
MySHOOT Profiles
Add A Comment