A denim thief underestimates the attachment between a man and his Levis. Played to the song “Very Superstious” by Stevie Wonder. A man has hung his Levis jeans on the balcony of his apartment. A thief lurking in the alley grabs the jeans and puts them on. Unfortunately for the thief, whatever movement the owner makes, who is hanging out in his underwear making lascivious movements towards his partner, the jeans and thereby the thief also makes. The thief is compelled to dance around a parking garage, thrust his hips at a confused passerby on the train, and gyrate up to an old lady in a bus stop. Finally, he gives up and returns the jeans thereby becoming master of his own movements again.
Credits
Agency: Bartle Bogle Hegarty, New York. Kevin Roddy, executive creative director; Thomas Hayo, group creative director; Paul Copeland and Tony Miller, art directors/copywriters; John Hobbs, art director; Peter Rosch, copywriter; Bruce Wellington, head of broadcast; Jill Andresevic, producer. Production Company: Kleinman Productions, London. Daniel Kleinman, director; Ben Davis, DP; Johnnie Frankel, executive producer. Shot on location in Buenos Aires, Argentina. Editorial: Cut + Run, London Steve Gandolfi, editor; Angela Hart, producer. Postproduction: The Mill New York Fergus McCall, colorist; Dirk Greene, Flame artist. Sound Design: Final Cut Roland Alley, sound designer. Audio: Sound Lounge Rob Sayer and Philip Loeb, mixers. Stock Footage: Third Millennium Stock Footage
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Top Spot of the Week: Smith & Foulkes Direct A Breakthrough For Circuit Breakers In Schneider Electrics’ “100 Years”
Through the eyes of a child growing up, life’s biggest moments unfold, each one interrupted by unexpected power cuts. Smith & Foulkes are back with yet another wholesome story--this one showing that as a child matures, so does his understanding of the need for a solution, leading to the discovery of Schneider Electrics' advanced circuit breakers, now celebrating 100 years.
Orchestrated through heartwarming animation in this Schneider Electrics’ client-direct spot titled “100 Years,” Smith & Foulkes via Riff Raff Films craft a playful yet impactful journey, illustrating how over the years Schneider Electric’s circuit breaker seamlessly steps in when it’s needed the most. Mathematic served as VFX studio.
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