This spot shows the Navy’s role in protecting the U.S. against both physical and digital threats.
Entitled “Pin Map,” the work features red globes in the background of each shot that are later identified as “pins” – similar to the ones you would see on a map to “pinpoint” your location. The pins speak to the hundreds of locations you can currently find Navy personnel – whether it be a snowy mountain top, harsh desert, deep in the jungle, among the clouds or open sea. The spot’s intense music and locales showcase the complexity of what the Navy does and rounds out by stating “Around the world, around the clock. In defense in all we hold dear back home.”
Director/DP was Klaus Obermeyer.
CreditsClient U.S. Navy Agency Lowe Campbell Ewald Curtis Melville, executive creative director; Eric Olis, creative director; Alan Majewski, associate creative director/art; Jeff Warner, associate creative director/copy; Clark Attebury, executive integrated producer; Dave Lockwood, group strategy director; Yvonne Hughes, account and experiential marketing manager; Helen Giles, director, national broadcast and video integration. Production Parachute VFX Klaus Obermeyer, director/DP; Lance O’Connor, exec producer. VFX Parachute VFX Sam O’Hare, designer. Graphics Burrows Christopher Wirth, designer/animator. Editorial Aerofilm Tony Gentile, editor; Patrick Knight, producer. Music/Sound Yessian Music, Detroit and Venice, Calif. Bill Wandel, composer; Gerald Smerek, producer; Dean Hovey, sound designer. Audio Post Yessian Music, Detroit Scotty Gatteno, mixer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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