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    Los York Takes Us To “The Playground” For Jordan Brand

    By SHOOTUpdated:No Comments2201 Views

    Jordan Brand apparel and its content agency Los York teamed on this 360 campaign, including this anthem spot entitled “The Playground” in which NBA star Blake Griffin looks back on his roots.

    Filled with summertime vibe, this homage to the playground–and all it represents–was directed by Dexton Deboree of Los York. The playground for the basketball player is a school, a church where the game is worshiped, a place where you strive to improve your game, a social venue replete with good times, and so much more.

    Credits

    Client Jordan Brand Desmond Marzette, copywriter/global director of advertising Agency/Production Los York Dexton Deboree, executive creative director/creative director/copywriter/director; James Laxton,DP; Dave Ruiz, Serge Kirsanov, art directors; Martha Smith, executive producer; Chris Palladino, line producer; Nick Thomas,post producer. Editorial Cartel Leo Scott,editor. Color Company 3 Tom Poole, colorist. Music Statik Selektah DJ Wizz, re-mix. Audio Post Lime Studios Matt Miller, mixer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Dexton DeboreeJordan BrandLos York



    Audible, Fold7, Director Antoine Bardou-Jacquet Take A “Zen Commute”

    Thursday, January 2, 2025

    This film for Audible reflects the transformative power of audio storytelling. We see a group of people in an idyllic setting, meditating and getting in touch with their inner selves.

    Suddenly utopia is disrupted as the world around them starts to shake.

    Turns out we’re on a commuter train reaching a station--but thanks to Audible, the journey has been calm and almost transcendent. The commute underscores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views--while engaging in routine daily activities.

    “Zen Commute” was directed by Antoine Bardou-Jacquet via production company Partizan for London-headquartered creative agency Fold7.

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