Jordan Brand apparel and its content agency Los York teamed on this 360 campaign, including this anthem spot entitled “The Playground” in which NBA star Blake Griffin looks back on his roots.
Filled with summertime vibe, this homage to the playground–and all it represents–was directed by Dexton Deboree of Los York. The playground for the basketball player is a school, a church where the game is worshiped, a place where you strive to improve your game, a social venue replete with good times, and so much more.
CreditsClient Jordan Brand Desmond Marzette, copywriter/global director of advertising Agency/Production Los York Dexton Deboree, executive creative director/creative director/copywriter/director; James Laxton,DP; Dave Ruiz, Serge Kirsanov, art directors; Martha Smith, executive producer; Chris Palladino, line producer; Nick Thomas,post producer. Editorial Cartel Leo Scott,editor. Color Company 3 Tom Poole, colorist. Music Statik Selektah DJ Wizz, re-mix. Audio Post Lime Studios Matt Miller, mixer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More