Jordan Brand apparel and its content agency Los York teamed on this 360 campaign, including this anthem spot entitled “The Playground” in which NBA star Blake Griffin looks back on his roots.
Filled with summertime vibe, this homage to the playground–and all it represents–was directed by Dexton Deboree of Los York. The playground for the basketball player is a school, a church where the game is worshiped, a place where you strive to improve your game, a social venue replete with good times, and so much more.
Credits
Client Jordan Brand Desmond Marzette, copywriter/global director of advertising Agency/Production Los York Dexton Deboree, executive creative director/creative director/copywriter/director; James Laxton,DP; Dave Ruiz, Serge Kirsanov, art directors; Martha Smith, executive producer; Chris Palladino, line producer; Nick Thomas,post producer. Editorial Cartel Leo Scott,editor. Color Company 3 Tom Poole, colorist. Music Statik Selektah DJ Wizz, re-mix. Audio Post Lime Studios Matt Miller, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
