Two animated cows are talking in a vibrantly green pasture. One cow is up in the tree “looking out for additives that you get from buttery flavored spreads but not from Anchor Spreadable.” The cow on the grounds inquires as to if his friend actually knows what an additive looks like. He replies that he does not but he sees a cloud with legs. His friend informs him this is a sheep. The camera shifts to show a tub of Anchor Spreadable in the grass.
Credits
Agency: Clemmow Hornby Inge Micky Tudor, art director; Brian Turner, copywriter; Enca Kaul, producer Production Company: Passion Paris Peter Coffin, director; Hugo Sands, executive producer; Alexandre Meliava, Emilie Walmsley, Nicolas Trout, producers; Jean Poisson, DP Postproduction: MacGuff Ligne Laleh Sahrai, Christelle Balcon, Catherine Bernet, postproduction coordinators; Virgine Taravel, Mathieu Trintzius, DG modeling artists; Kyle Balda, Frantz Vidal, Mirco Tomadini, CG animation artists; Fabien Pollack, Selim Draia, Mathieu Gross, renderers; Sebastien Rey, Celine Allegre, compositors; Etienne Pecheux, visual effects supervisor
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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