Two animated cows are talking in a vibrantly green pasture. One cow is up in the tree “looking out for additives that you get from buttery flavored spreads but not from Anchor Spreadable.” The cow on the grounds inquires as to if his friend actually knows what an additive looks like. He replies that he does not but he sees a cloud with legs. His friend informs him this is a sheep. The camera shifts to show a tub of Anchor Spreadable in the grass.
Credits
Agency: Clemmow Hornby Inge Micky Tudor, art director; Brian Turner, copywriter; Enca Kaul, producer Production Company: Passion Paris Peter Coffin, director; Hugo Sands, executive producer; Alexandre Meliava, Emilie Walmsley, Nicolas Trout, producers; Jean Poisson, DP Postproduction: MacGuff Ligne Laleh Sahrai, Christelle Balcon, Catherine Bernet, postproduction coordinators; Virgine Taravel, Mathieu Trintzius, DG modeling artists; Kyle Balda, Frantz Vidal, Mirco Tomadini, CG animation artists; Fabien Pollack, Selim Draia, Mathieu Gross, renderers; Sebastien Rey, Celine Allegre, compositors; Etienne Pecheux, visual effects supervisor
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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