Continuing their groundbreaking collaboration on “The Truth Is Worth It” campaign for The New York Times, which took home 10 Lions at the 2019 Cannes Lions International Festival of Creativity, including the prestigious Grand Prix in Film Craft, Wave Studios has partnered again with agency Droga5 on this latest piece titled “Long Fight.”
Through photos of pioneering women athletes who seek pay equality in sports–including Billie Jean King–“Long Fight” is complemented by a tennis-themed soundscape. The sound design and mix are from Waves partner/creative director Aaron Reynolds and sound designer/mixer Jonny Platt.
The spot was edited by Akiko Iwakawa-Grieve of Rock Paper Scissors.
Music composers were Danny Bensi and Saunder Jurriaans.
Credits
Client The New York Times Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Tim Gordon, executive creative director; Laurie Howell, Toby Treyer-Evans, group creative directors; Topher Cochrane, sr. producer, film; Holly Fisher, producer, film; Mike Ladman, music supervisor. Lauren Ferreira, Leilanni Todd, associate creative directors; Jen Lally, associate design director; Jonny Bauer, global chief strategy officer; Nick Maschmeyer, strategy director;. Editorial Rock Paper Scissors Akiko Iwakawa-Grieve, editor; Michael Shugarman, Rhys Hecox, assistant editors. Julianne Cort, producer. Music Danny Bensi, Saunder Jurriaans, composers. Sound Wave Studios NY Aaron Reynolds, Jonny Platt, sound design & mix; Vicky Ferraro, exec producer.
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
