Paul Hunter of PRETTYBIRD directed this spot which shows how the singing of a Xmas song spawns a truce between platoons during World War I. Underscoring the power of music, “Christmas Truce” was scored with music and sound design by Machine Head. Agency is DOJO, San Francisco.
Credits
Production Company: PRETTYBIRD Paul Hunter, director; Kerstin Emhoff, co-founder/exec producer; Ali Brown, exec producer; Mark Hall, line producer; Frederik Backar, DP. Editorial: Final Cut Stephen Berger, editor; Kendra Juul assistant editor; Jennifer Miller, producer; Saima Awan, exec producer. Music: Machine Head Stephen Dewey, producer/sound designer/musical director; Kim Smedley, Greg “Gregtronic” Jenkins, composers; Patty Chow, exec producer. Audio: One Union Recording Studios Joaby Deal, mixer.
Top Spot of the Week: Apple, TBWA\Media Arts Lab, Director C Prinz “Save the Music” To Celebrate Lunar New Year
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. “Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
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