Chobani yogurt and the LOBO studio utilize delightful 2D animation to show the ripple effect of “impact” as rendered through the kind actions of a central character. This giving protagonist takes and talks us through the process of food and giving to others–and the magic that can yield.
Titled “Impact,” the piece was directed by Mateus de Paula and Fabio Acorsi of LOBO.
Client Chobani (client direct) Production LOBO, New York Mateus de Paula, Fabio Acorsi, directors Visual Effects/Animation LOBO, New York Mateus de Paula, director; Fabio Acorsi, director, animation coordinator & animatic; ; Luis Ribeiro, EP; Clara Moreli, Rosangela Gomes, heads of prodn; Karen de Moura, Priscila Benattti, postproduction; William Santiago, Arthur Duarte, illustration; Bruno H. Costa, storyboard & cleanup; Anderson Omori, Chan Tony, Paulo Passaro, 2D animation; Michel Venus, Francisco de Assis, Bruno Curcino, cleanup; Estevão Santos, Ricardo Filomeno, Bruno Ronzani, Francisco Beraldo, Julia Góes Sampaio, André Finhana, motion graphics/composition. (Toolbox: Photoshop, After Effects, Flash, Toon Boom, Premiere)
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick. The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs. “I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years. Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system. “There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
