Chobani yogurt and the LOBO studio utilize delightful 2D animation to show the ripple effect of “impact” as rendered through the kind actions of a central character. This giving protagonist takes and talks us through the process of food and giving to others–and the magic that can yield.
Titled “Impact,” the piece was directed by Mateus de Paula and Fabio Acorsi of LOBO.
Client Chobani (client direct) Production LOBO, New York Mateus de Paula, Fabio Acorsi, directors Visual Effects/Animation LOBO, New York Mateus de Paula, director; Fabio Acorsi, director, animation coordinator & animatic; ; Luis Ribeiro, EP; Clara Moreli, Rosangela Gomes, heads of prodn; Karen de Moura, Priscila Benattti, postproduction; William Santiago, Arthur Duarte, illustration; Bruno H. Costa, storyboard & cleanup; Anderson Omori, Chan Tony, Paulo Passaro, 2D animation; Michel Venus, Francisco de Assis, Bruno Curcino, cleanup; Estevão Santos, Ricardo Filomeno, Bruno Ronzani, Francisco Beraldo, Julia Góes Sampaio, André Finhana, motion graphics/composition. (Toolbox: Photoshop, After Effects, Flash, Toon Boom, Premiere)
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
