This animated short shows a man desolate, alone and depressed, literally throwing his heart away–only to have it retrieved by a dog whose instinct to fetch is life affirming and life changing.
Making a touching case for adopting a dog, this short film for Pedigree dog food was conceived by agency AlmapBBDO, Sao Paulo, Brazil, and animated and produced by the Sao Paulo studio LOBO.
Directing “A Dog Brings It Back” was the LOBO duo Alton (consisting of Felipe Machado and Tiago Marcondes) who teamed with animation director Fabiano Broki.
CreditsClient Mars Inc./Pedigree Agency AlmapBBDO, Sao Paulo, Brazil Luiz Sanches, chief creative officer; Andre Gola, Pernil , Bruno Prosperi, Keka Morelle, Marcelo Nogueira, executive creative directors; Pedro Corbett, Firulo, creatives. Production/Animation LOBO, Sao Paulo, Brazil Alberto Lopes, Sergio Salles, EPs; Gabriel Nobrega, Alton (duo consisting of Felipe Machado, Tiago Marcondes), directors; Fabiano Broki, animation director & concept artist; Anderson Omori, Chan Tong, 2D lead animation; Antonio Soares Neto, storyboard & animatic; Pedro Jones, Christopher Silveira, Henrique Lobato, Romulo Oliveira, concept art; Henrique Lobato, Bruno Tedesco, Romulo de Oliveira, Michel Venus, Francisco “Chicão” Sanches, Marcos “Bogus” Llussá, Paulo Puiupo, Gian Burani, 2D animation; Gabriela Maluf, postproduction; Clara Morelli, Rosangela Gomes, post coordination (3D); Vivi Torre, producer/finisher; Taina Soares, post assistant. (Toolbox: After Effects, Photoshop). Audio Cabaret Music Cyro Neto, Guilherme Azem; Andre Henrique, composer. Audio Post Gab Scatolin, mixer.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More