This animated short shows a man desolate, alone and depressed, literally throwing his heart away–only to have it retrieved by a dog whose instinct to fetch is life affirming and life changing.
Making a touching case for adopting a dog, this short film for Pedigree dog food was conceived by agency AlmapBBDO, Sao Paulo, Brazil, and animated and produced by the Sao Paulo studio LOBO.
Directing “A Dog Brings It Back” was the LOBO duo Alton (consisting of Felipe Machado and Tiago Marcondes) who teamed with animation director Fabiano Broki.
Credits
Client Mars Inc./Pedigree Agency AlmapBBDO, Sao Paulo, Brazil Luiz Sanches, chief creative officer; Andre Gola, Pernil , Bruno Prosperi, Keka Morelle, Marcelo Nogueira, executive creative directors; Pedro Corbett, Firulo, creatives. Production/Animation LOBO, Sao Paulo, Brazil Alberto Lopes, Sergio Salles, EPs; Gabriel Nobrega, Alton (duo consisting of Felipe Machado, Tiago Marcondes), directors; Fabiano Broki, animation director & concept artist; Anderson Omori, Chan Tong, 2D lead animation; Antonio Soares Neto, storyboard & animatic; Pedro Jones, Christopher Silveira, Henrique Lobato, Romulo Oliveira, concept art; Henrique Lobato, Bruno Tedesco, Romulo de Oliveira, Michel Venus, Francisco “Chicรฃo” Sanches, Marcos “Bogus” Llussรก, Paulo Puiupo, Gian Burani, 2D animation; Gabriela Maluf, postproduction; Clara Morelli, Rosangela Gomes, post coordination (3D); Vivi Torre, producer/finisher; Taina Soares, post assistant. (Toolbox: After Effects, Photoshop). Audio Cabaret Music Cyro Neto, Guilherme Azem; Andre Henrique, composer. Audio Post Gab Scatolin, mixer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
