Heavy metal/rap medley plays while a clip of little girls, each of different racial origin is shown. The music changes when a different girl is shown. The clips are all young girls enjoying themselves and expressing themselves in a number of activities. The first scene is a girl playing her guitar. Then two African American girls in uniforms are shown jumping and dancing. The scene then changes to many girls of different races studying together. Two girls, a Caucasian and an African American girl, are camping out by flashlight and an Asian girl poses and blows bubbles. The commercial ends with a quick flash to each of the girls and then the words “Eliminating Racism. Empowering women. YWCA.”
Credits
Agency: Bozell & Jacobs Cliff Watson, creative director/copywriter; Erica Rowe, art director; Nan Pike, producer Production Company: Independent Media, Santa Monica Bronwen Hughes, director; Susanne Preissler, executive producer; Max Malkin, DP Editorial: Whitehouse Post Productions, Chicago Meg Kubicka, editor Audio: Chicago Recording Company Dave Gerbosi, audio post mixer
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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