Heavy metal/rap medley plays while a clip of little girls, each of different racial origin is shown. The music changes when a different girl is shown. The clips are all young girls enjoying themselves and expressing themselves in a number of activities. The first scene is a girl playing her guitar. Then two African American girls in uniforms are shown jumping and dancing. The scene then changes to many girls of different races studying together. Two girls, a Caucasian and an African American girl, are camping out by flashlight and an Asian girl poses and blows bubbles. The commercial ends with a quick flash to each of the girls and then the words “Eliminating Racism. Empowering women. YWCA.”
Credits
Agency: Bozell & Jacobs Cliff Watson, creative director/copywriter; Erica Rowe, art director; Nan Pike, producer Production Company: Independent Media, Santa Monica Bronwen Hughes, director; Susanne Preissler, executive producer; Max Malkin, DP Editorial: Whitehouse Post Productions, Chicago Meg Kubicka, editor Audio: Chicago Recording Company Dave Gerbosi, audio post mixer
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
Read MoreMySHOOT Profiles
Add A Comment