Heavy metal/rap medley plays while a clip of little girls, each of different racial origin is shown. The music changes when a different girl is shown. The clips are all young girls enjoying themselves and expressing themselves in a number of activities. The first scene is a girl playing her guitar. Then two African American girls in uniforms are shown jumping and dancing. The scene then changes to many girls of different races studying together. Two girls, a Caucasian and an African American girl, are camping out by flashlight and an Asian girl poses and blows bubbles. The commercial ends with a quick flash to each of the girls and then the words “Eliminating Racism. Empowering women. YWCA.”
Credits
Agency: Bozell & Jacobs Cliff Watson, creative director/copywriter; Erica Rowe, art director; Nan Pike, producer Production Company: Independent Media, Santa Monica Bronwen Hughes, director; Susanne Preissler, executive producer; Max Malkin, DP Editorial: Whitehouse Post Productions, Chicago Meg Kubicka, editor Audio: Chicago Recording Company Dave Gerbosi, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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