Carl and Stu croon a charming ditty for Lipton's Peach Iced Tea. Music/sound house is JSM.
CreditsMusic/Sound JSM Music, Inc. New York Joel Simon, creative director/composer/exec producer; Ari Hest, composer; Ross Hopman, exec producer Audio Post Heard City, New York Keith Reynaud, mixer. Agency DDB New York Production Smuggler, bicoastal Renny Maslow, director.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More