This piece anticipating and heralding the May arrival of Warner Bros. Interactive’s Injustice 2 game features DC Comic icons in mortal combat while also battling themselves internally, reflected in behavior which is the antithesis of what a superhero is supposedly all about.
Created by L.A. agency Battery, this surreal, nightmarish poem for the game developed by NetherRealm Studios broke online this week. Titled “The Lines Are Redrawn,” this nearly three-minute film is the latest installment of the “Every Battle Defines You” campaign promoting Injustice 2.
Credits
Client Warner Bros. Interactive Entertainment Agency Battery Philip Khosid, chief creative officer; Raymond Hwang, creative director/copywriter; Philip Ser, director of strategy; Joanna Rhodes, executive producer; Mackenzie Busch, producer. CG Plastic Wax Dane Maddams, Mick Hammell, Nathan Maddams, Felix Crawshaw. Sound Beacon Street Studios Rommel Molina, sound designer/mixer; Kate Vandais, producer. Music South Music
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
