The sound of Gary Clark Jr. on stage performing "Healing" runs all the way outside to a Lincoln automobile, offering the driver and passengers the best that music has to offer. Yessian was the music/sound house for the spot directed by Josh + Xander of RadicalMedia for NY agency Hudson Rouge.
Client The Lincoln Motor Co./Harman Music/sound: Yessian Music & Sound, New York Marlene Bartos, EP; Gerard Smerek, mixer/recordist/producer; Andy Grush, creative director; Michael Yessian, head of production; Brian Yessian, CCO; Weston Fonger, sound designer. Song: “The Healing”; Gary Clark Jr., artist. Audio Post: Yessian NY Weston Fonger, mixer Agency: Hudson Rouge, New York Production: RadicalMedia, bicoastal/international Josh + Xander, directors
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled โThe Rewardsโ--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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