Nicolas Winding Refn of Skunk directed this spot, part of a package starring Oscar-winning actor Matthew McConaughey, promoting the first Lincoln MKC.
Out of New York agency Hudson Rouge, the MKC spots are part of Lincoln’s “Live in Your Moment” campaign. McConaughey is seen driving the MKC, a vehicle with power and interior quietness that creates a special driving environment in which individuals can savor, reflect and organize their thoughts.
McConaughey captures the essence of ”Live in Your Moment” in an authentic conversational manner, with most of the ads following his internal dialogue as he navigates the open road, enjoying his time behind the wheel.
In this online spot, McConaughey’s MKC comes to a stop for a large bull standing in the middle of the road.
Credits
Client Lincoln Agency Hudson Rouge, New York Jon Pearce, executive VP, global chief creative officer; Adam Flanagan, sr. art director; Griffin Creech, copywriter; John Shirley, art director; Sherri Levy, sr. VP, head of integrated production; Joyce Lee, associate producer. Production Skunk Nicolas Winding Refn, director; Matt Factor, managing partner/exec producer; Shelly Townsend, exec producer; Benoit Debie, DP. Editorial Rock Paper Scissors Matt Newman, editor; Chris Mitchell, assistant editor; Eve Kornblum, exec producer; Jenny Greenfield, producer. Visual Effects The Mill New York Alex Fitzgerald, producer; Kathy Siegal, shoot supervisor; Iwan Zwarts, 2D lead artist; Yoon-Sun Bae, Rob Meade, Danny Morris, Burtis Scott, Krissy Nordella, Anne Trotman, 2D artists. Post Company 3 Tom Poole, colorist. Audio Post Sound Lounge Tom Jucarone, mixer. Music Cliff Martinez
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
