Inspiration can come from anywhere when you’re with Amex. For Lin-Manuel Miranda, it’s the sounds of Puerto Rico that inspire what’s next. “The Rhythm of the Island” was created by Dentsu, produced by Young Collective, and directed by Luis Gerard (represented in both the general and Hispanic markets by bespoke NY-based production company Easy Mondays).
Music house was Human, with sound design from Bill Chesley of Henryboy, the shop which he founded with EP Kate Gibson.
Client American Express Agency Dentsu Julie Sceizo, EVP, global executive creative director; Jessica Terlizzi, creative director/art; David Black, creative director/copy; Celia Everett, executive producer; Serena Bove, integrated producer; Stephen Stallings, executive music producer. Production Company Young Collective Luis Gerard, director; Itzie Molini, exec producer; Joel Perez, managing director; Luis Valderrama, producer; Adrienne Franciscus, Javier Sola, production supervisors. Editorial PS260 Maury Loeb, editor; Erica Verga, assistant; Evann Payne, head of production; Zarina Mak, managing partner. Color Company 3 Tim Masick, colorist; Ryan Moncrief, producer. Music Human James Dean Wells, exec producer; James Bloch, production coordinator. Sound Design Henryboy Bill Chesley, owner/sound designer; Kate Gibson, owner/exec producer. Audio Post Human Sloan Alexander, mixer; Rob Suchecki, post producer. Record Sonic Union Michael Marinelli, recording engineer; Graham Carpenter, audio post assistant; Patrick Sullivan, audio post producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
