Inspiration can come from anywhere when you’re with Amex. For Lin-Manuel Miranda, it’s the sounds of Puerto Rico that inspire what’s next. “The Rhythm of the Island” was created by Dentsu, produced by Young Collective, and directed by Luis Gerard (represented in both the general and Hispanic markets by bespoke NY-based production company Easy Mondays).
Music house was Human, with sound design from Bill Chesley of Henryboy, the shop which he founded with EP Kate Gibson.
Client American Express Agency Dentsu Julie Sceizo, EVP, global executive creative director; Jessica Terlizzi, creative director/art; David Black, creative director/copy; Celia Everett, executive producer; Serena Bove, integrated producer; Stephen Stallings, executive music producer. Production Company Young Collective Luis Gerard, director; Itzie Molini, exec producer; Joel Perez, managing director; Luis Valderrama, producer; Adrienne Franciscus, Javier Sola, production supervisors. Editorial PS260 Maury Loeb, editor; Erica Verga, assistant; Evann Payne, head of production; Zarina Mak, managing partner. Color Company 3 Tim Masick, colorist; Ryan Moncrief, producer. Music Human James Dean Wells, exec producer; James Bloch, production coordinator. Sound Design Henryboy Bill Chesley, owner/sound designer; Kate Gibson, owner/exec producer. Audio Post Human Sloan Alexander, mixer; Rob Suchecki, post producer. Record Sonic Union Michael Marinelli, recording engineer; Graham Carpenter, audio post assistant; Patrick Sullivan, audio post producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
