A lighthouse keeper seems in dire straits when he drops the lighthouse’s main bulb apparatus, which shatters into pieces. As a ship approaches the craggy shoreline in pitch darkness, the townspeople come to the rescue, each carrying a lantern which illuminates a safe pathway for the ship.
Credits
Agency: Hill Holliday John Dukakis, head of branded entertainment Production Company: Exopolis Charlie Short, Ming Hsiung, directors; Mike McCarthy, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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