Director Carl Erik Rinsch of RSA and effects house Digital Domain teamed on this character study/visual tour de force of LG electronic components for BBH London.
Credits
Agency: Bartle Bogle Hegarty, London John Hegarty, executive creative director; Rik Brown, art director; Jon Fox, copywriter; Kristin Armstrong, producer; Louise Bonnar, assistant producer. Production Company: RSA | London Carl Erik Rinsch, director; Claudio Miranda, DP; Cindy Burnay, line producer; Ben Randolph, production supervisor; Howell Blitstein, 1st assistant director. Editorial: Digital Domain, Inc. Russ Glasgow, editor Visual Effects: Digital Domain, Inc. Ed Ulbrich, president of commercials/exec producer; Jay Barton, VFX supervisor; Ron Herbst, CG supervisor; Chris Fieldhouse, producer; Stephanie Escobar, VFX coordinator; David Rosenbaum, pre-vis artist; Dave Stern, Flame artist; Kevin Ellis, online Flame artist; Sven Dressbach,k Rafael Colon, Nuke compositors; Marc Perrera, Lee Carlton, Tim Nassauer, Tim Jones, Chris Norpchen, James Parris, Justin Lloyd; Ruel Smith; Navin Pinto, Derek crosby, digital artists; Jake Sargeant, motion graphics artist; Josh Nimoy, motion graphics
We Have Liftoff: iPhone Chips In With NASA-Style Launch In Spot Directed By Tom Hooper For TBWAMedia Arts Lab L.A.
This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
Read MoreMySHOOT Profiles
Add A Comment