A magical white landscape world replete with fabric mountains and trees is smoothed out considerably thanks to jets of steam from different sources–arising from the ground, emanating from a speeding locomotive. A creased moon becomes a smoothed, moon, just one example of many smoothed over wonders of nature underscoring the power of steam embodied in the revolutionary new LG washer.
Credits
Agency: Bartle Bogle Hegarty, New York. Kevin Roddy, executive creative director; Paul Foulkes, creative director; Susan Corbo, Alisa Wixom, copywriters; Dylan Bernd, Kris Wixom, art directors; Lisa Setten, producer. Production Company: Partizan Nagi Noda, director; Lori Stonebraker, producer. Editorial: Final Cut Akiko Iwakawa-Grive, editor Visual Effects: Absolute Post (London & New York) Nirad “Bugs” Russell, Wendy Garfinkle, VFX producers; Daniel Morris, Dirk Greene, Flame artists; VAnia Alba-Zapata, 3D artists; James “Krispy” Cornwell, Combustion artist Audio: Sound Lounge
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment