Director Brett Foraker of RSA and VFX studio MPC, L.A. and Vancouver, teamed on this slow motion ride through a trendy downtown neighborhood via numerous shots stitched together from multiple cameras. Agency is Team One.
Credits
Agency: Team One Craig Crawford, creative director; Molly Grubbs, Fabio Pinto, creatives; Kristin Childers, producer. Production Company: RSA Films Brett Foraker, director; Marjie Abrahams, exec producer; Julien Lemaitre, producer. Postproduction: MPC (The Moving Picture Company) Mark Gethin, colorist Visual Effects: MPC (The Moving Picture Company) Jake Montgomery, VFX supervisor/2D lead; Mike Wynd, VFX supervisor, 3D lead; William Schilthuis, Jessie Amadio, 3D; Brett Reyenger, Krystal Chinn, 2D artists; Juliet Tierney, postproduction producer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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