A Lexus’ light touch and navigational savvy enable it to traverse an icy pond, which cracks but doesn’t break under the weight of the vehicle.
Credits
Agency: Team One Production Company: Celsius Films Selby, director Music: Noiselab Music Jay Skinner, composer; Paul Rhim, partner/creative director; Pinky Turzo partner/executive producer Sound Design: BIG EARS sound design + music Marc Levisohn, sound designer Audio: Juice West Robert Gomez, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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