A small Xmas gift box opens and from it emerges parts that come together to ultimately form a beautiful new Lexus ES car. A dad explains to his son that this is how Santa fits the luxury automobile on his sleigh.
Grady Hall of Motion Theory directed this spot, for which Mirada served as VFX house. Agency is Team One, Los Angeles.
Visual Effects/Animation: Mirada, Los Angeles Grady Hall, director; Zach Tucker, VFX supervisor; Jonathan Wu, creative director; Michael Shelton, CG supervisor; Dina De Vries, sr. producer. (Toolbox: Syntheyes, Maya, Zbrush, Arnold, Photoshop, Mari, Nuke, Flame) Agency: Team One, Los Angeles Production: Motion Theory, Los Angeles Grady Hall, director Capitol One, Vancouver, B.C.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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