A small Xmas gift box opens and from it emerges parts that come together to ultimately form a beautiful new Lexus ES car. A dad explains to his son that this is how Santa fits the luxury automobile on his sleigh.
Grady Hall of Motion Theory directed this spot, for which Mirada served as VFX house. Agency is Team One, Los Angeles.
Visual Effects/Animation: Mirada, Los Angeles Grady Hall, director; Zach Tucker, VFX supervisor; Jonathan Wu, creative director; Michael Shelton, CG supervisor; Dina De Vries, sr. producer. (Toolbox: Syntheyes, Maya, Zbrush, Arnold, Photoshop, Mari, Nuke, Flame) Agency: Team One, Los Angeles Production: Motion Theory, Los Angeles Grady Hall, director Capitol One, Vancouver, B.C.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
