A small Xmas gift box opens and from it emerges parts that come together to ultimately form a beautiful new Lexus ES car. A dad explains to his son that this is how Santa fits the luxury automobile on his sleigh.
Grady Hall of Motion Theory directed this spot, for which Mirada served as VFX house. Agency is Team One, Los Angeles.
Credits
Visual Effects/Animation: Mirada, Los Angeles Grady Hall, director; Zach Tucker, VFX supervisor; Jonathan Wu, creative director; Michael Shelton, CG supervisor; Dina De Vries, sr. producer. (Toolbox: Syntheyes, Maya, Zbrush, Arnold, Photoshop, Mari, Nuke, Flame) Agency: Team One, Los Angeles Production: Motion Theory, Los Angeles Grady Hall, director Capitol One, Vancouver, B.C.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More