A small Xmas gift box opens and from it emerges parts that come together to ultimately form a beautiful new Lexus ES car. A dad explains to his son that this is how Santa fits the luxury automobile on his sleigh.
Grady Hall of Motion Theory directed this spot, for which Mirada served as VFX house. Agency is Team One, Los Angeles.
Credits
Visual Effects/Animation: Mirada, Los Angeles Grady Hall, director; Zach Tucker, VFX supervisor; Jonathan Wu, creative director; Michael Shelton, CG supervisor; Dina De Vries, sr. producer. (Toolbox: Syntheyes, Maya, Zbrush, Arnold, Photoshop, Mari, Nuke, Flame) Agency: Team One, Los Angeles Production: Motion Theory, Los Angeles Grady Hall, director Capitol One, Vancouver, B.C.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
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