HUM provided music and sound design for this spectacular feat of a giant crane hoisting cars high above in a dangling chain, hovering above another Lexus. Iain Mackienzie of Paydirt directed for Team One Advertising. Bob Gremore of Juice served as audio mixer.
Credits
Agency: Team One Production Company: Paydirt Iain MacKenzie, director. Music: HUM Music+Sound Design, Santa Monica Alex Kemp, composer/creative director; Dan Hart, sound designer; Jeff Koz, executive creative director; Debbi Landon, exec producer; Scott Glenn, producer. Audio: Juice Audio Post, Santa Monica Bob Gremore, mixer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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